TikTok starts advertising platforms

Social Marketing
TikTok has unveiled a global brand marketing strategy to build on its rise in usage engagement with higher ad sales and more customers.  The TikTok for Business platform advises brands: “Don’t make ads. Make TikToks.” It acts as a self-serve system that provides marketers tools to be “creative storytellers” and “meaningfully engage with the TikTok community”. In selected regions, including the UK, TikTok is also testing a platform called Creator Marketplace, where…

Facebook’s Calibra cryptocurrency wallet launches in 2020

It uses a new digital currency called Libra. After months of rumors and speculation, Facebook is finally making its cryptocurrency efforts official. This is Calibra, a digital wallet that will use a new cryptocurrency called Libra. Calibra, which is now a subsidiary of Facebook, is designed to “provide financial services…

Adobe trained AI to detect facial manipulation in Photoshop

A team of Adobe and UC Berkeley researchers trained AI to detect facial manipulation in images edited with Adobe Photoshop. The researchers hope the tool will help restore trust in digital media at a time when deepfakes and fake facesare more common and more deceptive. It could also democratize image forensics, making it possible for more…